Privacy policy
Last updated: June 2026
Welcome to Second Helping.
We care about your privacy in the same way we care about the details - thoughtfully, carefully, and without making things more complicated than they need to be.
This Privacy Policy explains how we collect, use, and protect your information when you visit our website, place an order, sign up to our emails, or otherwise interact with us.
By using our website, you agree to the practices outlined below.
Who We Are
Second Helping is a lifestyle and homeware brand creating thoughtfully designed pieces for everyday living.
Second Helping Limited is the data controller responsible for your personal information.
For any questions regarding this Privacy Policy or your personal data, you can contact us at:
Email: contact@secondhelping.co.uk
Information You Provide
This includes information you voluntarily share with us, such as:
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Your name
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Email address
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Shipping and billing address
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Phone number
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Payment details
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Account information
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Any information submitted through forms, customer service enquiries, or newsletter sign-ups
Information Collected Automatically
When you browse our website, certain information may be collected automatically, including:
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IP address
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Device type
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Browser type
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Website activity and browsing behaviour
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Cookies and tracking information
This helps us improve the website experience, understand what people love most, and make things work smoothly.
How We Use Your Information
We use your information to:
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Process and deliver orders
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Communicate with you about your purchase
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Provide customer support
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Send marketing emails and updates (if you've opted in)
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Improve our website, products, and services
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Prevent fraud or misuse of our website
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Comply with legal obligations
We promise not to sell your personal information.
Our Legal Basis for Processing Your Information
We process your personal information where necessary to fulfil orders, provide services you have requested, communicate with you, comply with legal obligations, and improve our website and customer experience. Where required, we will ask for your consent before sending marketing communications or placing non-essential cookies on your device.
Marketing Communications
If you subscribe to our newsletter or opt into marketing, we may send you:
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Product launches
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Restocks
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Styling inspiration
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Event invitations
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Exclusive offers
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General updates from Second Helping
You can unsubscribe at any time by clicking the link in any email or contacting us directly.
Payment Information
All payments are processed securely through trusted third-party payment providers.
We do not store or have direct access to your full payment card information.
Sharing Your Information
We only share your information with trusted third parties where necessary to operate our business, including:
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Payment providers
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Shipping and fulfilment partners
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Website and ecommerce platforms
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Marketing and analytics providers
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Customer support tools
We may share relevant order information with our trusted fulfilment, shipping, and logistics partners solely for the purpose of processing and delivering your order.
These partners are only given the information necessary to perform their services.
Cookies
Like most websites, we use cookies to improve your browsing experience.
Cookies help us:
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Remember your preferences
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Understand website traffic and behaviour
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Improve site performance
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Personalise your experience
We may also use analytics and advertising cookies to help us understand website performance and measure the effectiveness of our marketing activities. Where required by law, we will request your consent before placing non-essential cookies on your device.
You can control or disable cookies through your browser settings at any time.
Your Rights
Depending on your location, you may have the right to:
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Access the personal information we hold about you
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Correct inaccurate information
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Request deletion of your data
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Withdraw consent to marketing communications
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Request a copy of your personal data
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Object to certain uses of your data
To make any request regarding your personal information, please contact us at contact@secondhelping.co.uk.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your personal information has not been handled in accordance with applicable data protection laws.
Data Retention
We keep your information only for as long as necessary to:
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Fulfil orders
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Provide customer support
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Meet legal, tax, or accounting obligations
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Improve our services
Certain records, including order and transaction information, may be retained for longer periods where required by tax, accounting, or legal obligations.
When information is no longer needed, it is securely deleted or anonymised.
Children's Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
Third-Party Links
Our website may occasionally include links to other websites or platforms.
We are not responsible for the privacy practices or content of third-party sites.
Keeping Your Information Safe
We take reasonable steps to protect your personal information using secure systems and trusted providers.
While no online platform can guarantee absolute security, we work carefully to keep your information protected.
Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes to our services, legal requirements, or the way we operate.
Any updates will be posted on this page.
Contact Us
Questions, concerns, or simply want to get in touch?
You can contact us anytime at:
Second Helping Limited